Introducing DSM Griffin

Impoverished fiction writer

I was born in a grey little town in the UK and have been trying to mentally escape every since. That’s what first drew me to fantasy, sci-fi and dystopian fiction in the first place and I’ve consumed everything I can get my hands on!

I’m currently working on my own debut fantasy series, but also have plans for a number of separate fantasy, sci-fi and dystopian stories.

Award-winning marketer

I’m an award-winning career marketer (an occupation where storytelling is quite important!) and have worked for a number of international business schools, small businesses, charities, consultancies, and big brands such as Amazon.

I recently published a book on marketing gamification with Bloomsbury based on my experience designing and building engaging customer experiences.

What people are saying about my books

It’s easy to underestimate the power of games. However, challenges and rewards are effective tools for driving consumer loyalty and engagement. Press Start not only provides fascinating insights into this process, it also functions as an accessible and engaging guide to success.

Nir Eyal, bestselling author of ‘Hooked’ and ‘Indistractable’

Fascinating. Press Start is a must-read for anyone interested in applying gamification to marketing. I have been waiting for a book like this for a long time, and it’s finally here.

Jonah Berger, Associate Professor of Marketing at Wharton, University of Pennsylvania and author of ‘Contagious: Why Things Catch On’

Press Start is for serious marketers only! If you are looking to integrate gamification into your marketing strategy, well, you’ve come to the right place. This is the bible. Finally a truly strategic approach to an often-times misunderstood practice.

Joe Pulizzi, author of various books including ‘Killing Marketing’, ‘Content Inc.’ and ‘Epic Content Marketing’

For anyone wanting to understand, apply and implement gamification when it comes to marketing, read this book. Dan and Albert leave no stone unturned, analysing motivation and psychological theories, providing real-life case studies, stories and principles., whilst providing you with a toolkit to design your own gamification solution to allow you to better connect with your clients and potential customers.

Simon Heyes, founder of Novel

Read my latest books

Press Start Book Cover

Press Start: Using gamification to power-up your marketing


Jormun walks among us book cover

Jormun Walks Among Us